What a digital strategy is and is not…
Digital UBC will articulate a digital vision, strategy and roadmap for the university by engaging students, faculty and staff in a thoughtful process to understand their needs and priorities. As such, it’s important to begin with an understanding of what a digital strategy is and is not. A digital strategy is people-centric as opposed to being solely technology-centric i.e., it’s not an IT strategy recast as a digital strategy. While aspirational, a digital strategy is more action-oriented with clearly identified priorities of technology as an enabler. A digital strategy is not a static document revisited only every 3-5 years, but instead a living document, regularly reviewed, revised and agile in its structure to serve the evolving needs of the campus community.