Purpose
The Digital Channels Governance Committee will oversee (as needed and as appropriate) the definition, creation and optimization of the UBC presence on the world wide web, digital signage, use of mobile applications, social media and other emerging digital communication channels for the dissemination of UBC-related content to the university's internal and external communities.
Objectives
- Draft necessary policies for the appropriate use of these channels for official university business for approval by the Executive.
- Develop a strategy for institutional use of current and emerging digital channels for information dissemination and representation of the UBC Brand, including:
- Web sites under the ubc.ca root domain
- Digital signage on UBC campuses and in other UBC-operated buildings
- Mobile applications
- Social media
- Guide the development of and approve common tools and platforms that promote sharing and integration of UBC digital content
- Guide the development of and approve support functions for digital channels and content owners
- Promote common visual standards that recognize the power of the UBC Brand as a visual link amongst all UBC web sites, digital signs and mobile applications
- Serve as a forum for emerging issues arising from the use and evolution of digital channels
Upcoming Meeting Dates
There are no meetings at this time.